Why Businesses are Switching from Rigid to Flexible packaging
And why investing in a flexible pouch filling machine might be the perfect way to get your business going.
Flexible packaging is growing at a record rate, according to figures that value flexible packaging sales at a staggering $219.5 billion in 2016 and forecasts growth at an annual rate of 4.3% to $282.6 billion by 2022. As businesses across the globe enhance and invest in their packaging output, the main question we’ll be focusing on here is, ‘why is flexible packaging so popular?’.
There are multiple reasons why flexible packaging appeals over rigid packaging, like glass jars and metal cans – all of which have equal merit.
Flexible packaging can be more environmentally friendly
The increased efficiency of flexible packaging production means there’s less wasted energy and natural resources. Furthermore, because flexible packages are lighter than rigid packaging options, less emissions are created while they are transported.
It’s also easier to transport a higher number of flexible pouches, meaning more can fit in a smaller space, reducing the need for huge shipments, and reducing the impact on the environment. While many flexible packaging types are fully recyclable, we’re working closely with local councils to make the right kind of recycling facility available, so that consumers always have somewhere to take it when they’ve finished with it. Here at Intamac, we’re up to date with all kinds of recycling schemes, and would be happy to put you in touch with organisations who can help you reduce your carbon footprint.
Consumers are purchasing more health and wellbeing products
Flexible packaging is a favourite for health and wellbeing brands, who are seeing record growth thanks to the Nation’s increased interest in wellness. Supplements, health foods, pharmaceutical products and natural ingredients are all products that work well in flexible packaging, because they’re easy to transport and store, and keep the products fresh.
Flexible pouches are extremely versatile
The beauty of flexible packaging is its versatility. Whether you’re packaging aromatherapy products, snacks, or even screws – most things can be safely stored and transported in flexible pouches. The key is in talking to your flexible pouch manufacturer about the individual qualities of the product you’re selling. They’ll then advise on the best type of pouch filling machine for you and your business. At Intamac, we trial every product in its proposed pouch before you buy a machine for your business, ensuring the machine you buy is right for your flexible packaging needs.
Flexible pouches are economical
Using flexible pouch filling machines is a fast, cost-effective and accurate way of filling flexible pouches. With lower initial outlay costs than rigid packaging types, and a quick turnaround time, using flexible packaging offers a lean way to get your business going. What’s more, customers love the convenience of being able to put a flexible pouch in their bag, which makes it ideal for on-the-go snacks or products that need to be kept fresh.
Flexible packages are more durable
We’ve all received goods in a glass or metal box to find it dented, scraped or smashed. One of the great qualities of flexible packaging is its durability. Rather than your product packaging arriving damaged, it’s far more durable and less susceptible to denting and scratching.
It’s convenient for the end user
Flexible packaging is easy to manoeuvre and offers more flexibility than its rigid packaging counterpart. Not only is it flexible enough to fit into bags, perfect for a modern lifestyle, but it’s also more lightweight and easier to carry.
Pouch filling machines automate the pouch filling process
If your business is growing and you’re looking to scale up even further, flexible pouch filling machines allow you to automate the pouch filling process. Rather than laboriously filling each pouch with your goods, you can focus on other areas of your business while the flexible pouch filling machine does the hard work for you. This saves you time, increases productivity and fills the flexible pouches accurately.
If you’re ready to scale up your business or upgrade your flexible pouch filling machine, let us see how we can help. Contact us to find out more about our flexible pouch filling machines and how they can help automate your business.
